Research, Testing, and Kickstarter?

The Heist is becoming a normal name and topic of conversation in our house these days. I guess that happens when you start becoming an entrepreneur of sorts. It is like you’re selling yourself and your brand everywhere you go. But now after being in our 30s and married, at least we have something more interesting to answer the question “so what is new with you?” when making small talk. Zach and I both aren’t preferable to the small talk arena anyway, so this helps to give us something to share and explain with acquaintances and friends.

On New Years Day, we added some more testers to our group. Zach’s brother and two high school friends played for the first time. They were intrigued and hooked right away, and it was interesting to watch a friend of Zach’s have the same initial start that Zach did and think too far ahead in his strategy. He would try new tactics and quickly learn he needed to be more agile and ready to change his strategy. This friend also knew Zach really well, as they had spent countless hours creating a Word game app for Android phones. Their business was called ZubaWing, and they created an app called FastWord, in case you want to check it out.

Lately the focus has been on investigating the process to produce, sell, and distribute the game. Zach has spent long hours researching and reading different avenues. They all take a lot of work, which wasn’t too much of a surprise. However looking ahead at the work it would take was sometimes depressing. I found I was having to be the cheerleader and help Zach keep believing when he was not doing as much of the “fun” part of creating pieces or design.

Fortunately, he got some good news this week. He visited a game store manager we met a couple weeks ago, and he showed him the prototype. The manager spoke highly about it, and gave Zach some helpful feedback. One piece of feedback was that after all the work Zach has done designing everything, and it looks good, he shouldn’t try a publisher first. Instead, he suggested Zach try the kickstarter route and get a company to manufacture the game for us to sell on our own.

To do a kickstarter campaign, we have learned that you need a “following” ready to help you build momentum on the day you start the campaign. So since we have all of you readers of our blog, we’d like to invite you to sign up to our email list. There is no obligation to give us money at any point, but it will give you visibility for progress we make along the way. If you’d like to stay informed, sign up for our Kicskstarter email list HERE.

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